⚡ SimpleURL Dynamic Links

One Link. Infinite Personalizations.

Build intelligent Tracking Templates using URL Macros. SimpleURL's zero-configuration Parameter Pass-Through ensures you never lose a UTM tag or ad-click ID again.

Share once with any params:

smplu.link/sale?store_id=99&utm_source=twitter

Resolves directly to:

example.com/store/99/checkout?utm_source=twitter

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Dynamic Link Architecture

1 Link • Infinite Paths

1. You Define One Master Link Setup Once

simpleurl.co/shop Short URL

Rule: store.com/ {category} ?ref= {partner}

2. How It Resolves When Clicked In Campaigns

Instagram Campaign Click: category=shoes • partner=insta

Clicks: simpleurl.co/shop?category=shoes&partner=insta

Lands: store.com/shoes?ref=insta

TikTok Creator Click: category=jackets • partner=alex

Clicks: simpleurl.co/shop?category=jackets&partner=alex

Lands: store.com/jackets?ref=alex

Google Ads + Unmapped Parameters: Extra ?gclid auto-forwarded

Lands: store.com/watches?ref=google&gclid=9821

0 duplicate links to maintain Sub-10ms instant rewrite

Blind Parameter Forwarding Active By Default

1 User clicks short link with query parameters:

simpleurl.co/sale?utm_source=tiktok&aff=99&gclid=xyz#reviews

⚡

SimpleURL Smart Resolver

Merges query string & preserves #fragments

0 Params Dropped

2 Visitor lands on destination with everything intact:

yourstore.com/checkout?utm_source=tiktok&aff=99&gclid=xyz#reviews

✓ UTM tags preserved

✓ Ad click IDs (gclid, fbclid)

✓ Affiliate tokens & promo codes

✓ Fragment hashes (#anchors)

Zero Setup Required

100% Parameter Pass-Through

Append any query parameters to your short link and SimpleURL securely forwards them to your destination URL. No setup, no complex rules, and no enterprise upgrade required.

Free on every plan: What Bitly restricts to Enterprise contracts, SimpleURL gives you free out of the box.
UTM & Affiliate Passthrough: Forward Google Analytics UTMs, affiliate IDs, promo codes, and custom tracking tags.
Fragment Preservation: URL anchors (#section) are preserved exactly where they belong.

Tracking Templates

Dynamic Routing with URL Macros

Use {macro} syntax anywhere in your destination Tracking Template. When visitors click your short link with matching query parameters, the values are injected directly into the path or query string.

Path Injection (Routing): example.com/store/{store_id}/checkout routes visitors to the right store instantly.
Query Macros: example.com?kw={keyword}&aff={aff_id} maps custom keys dynamically.
Safe Cleanup: Unmatched URL Macros are automatically removed so visitors never see broken curly braces.

⚡

Create Short Link

Destination Macro Syntax Supported

⚡ Dynamic Link

Destination URL (Long URL)

https://acme.com/store/ {store_id} /catalog?kw= {keyword}

Detected Placeholders (2) Auto-Configured

{store_id} {keyword}

⚡ Live Resolution Preview

Share as: simpleurl.co/shop?store_id=nyc&keyword=shoes

Redirects to: acme.com/store/nyc/catalog?kw=shoes

Unmatched placeholders cleaned automatically Path & Query injection

Campaign Growth Matrix

1 Link • 4 Unified Channels

100% Attribution

ADS

Paid Social Ads

?utm_source=meta&ad_id=reel_04

4,210 clicks

ROAS tracked

AFF

Influencer Affiliates

?aff_id=creator_jen&promo=JEN15

1,890 clicks

Commission tagged

CRM

Email & Lifecycle CRM

?user_tier=vip&token=98201

3,450 clicks

Auto-login session

SMS

Direct SMS & Print QR

?store_loc=chicago&pos=qr01

920 scans

Location route

Short Links

1 Master

Total Clicks

10,470

Data Loss

0.0%

Multi-Channel Growth

Built for Marketers, Affiliates & Growth Teams

Stop creating hundreds of static links for every variation. One smart short link handles all your advertising, email, social, and referral campaigns.

Omnichannel Tracking: Use one short link across Facebook, Twitter, and Email newsletters by simply altering the query parameters.
Partner & Referral Personalization: Enable affiliates to add their referral IDs dynamically without having to generate individual links in your dashboard.
Paid Ads & Keyword Insertion: Seamlessly pass Google Ads {gclid} and Facebook click IDs through to landing pages.

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Unified dashboard for your teaching/education needs

SimpleURL: Your unified toolkit for creator success

Manage all your short links, QR Codes, and custom landing pages from one intuitive dashboard, simplifying your workflow and maximizing efficiency
Attract, nurture, and deepen connections with your audience across all digital channels using a single, cohesive platform
Integrate SimpleURL seamlessly with the marketing and analytics tools you already rely on to measure success and plan future content
Get instant, actionable data on link performance so you can focus on creating, knowing your connections are fully optimized

Start tracking Today

Dynamic Links

Loved by Performance Marketers

See how growth teams and agencies scale multi-channel campaigns with SimpleURL Dynamic Links.

4.9

from 3,200+ campaign managers

"Bitly wanted to charge us thousands per year just for parameter passing. With SimpleURL, we generate one short link and append our UTMs and affiliate IDs on the fly. It saved us thousands and countless hours."

David K.

Growth Lead · SaaS Marketing Agency

"The path variable placeholders ({store_id}) are incredible. We route regional ads to 120+ localized storefronts using just one branded short link. It’s game-changing for our retail operations."

Maya R.

Omnichannel Retail Director

"Our affiliate program runs on dynamic URL placeholders. Affiliates share their personalized link and our destination cart gets the right referral attribution every single time."

Tyler L.

Affiliate Program Manager

FAQ

Dynamic Links & Parameter Forwarding FAQs

Everything you need to know about URL placeholders, dynamic parameter passthrough, and campaign tracking.

Dynamic Links allow you to define Tracking Templates using placeholders (often called URL Macros or ValueTrack parameters) like {placeholder} in your destination URL. When someone clicks your short link with matching parameters, SimpleURL dynamically substitutes the values before redirecting. Any extra query parameters (like UTM tags) are also forwarded automatically.

No. Unlike legacy shorteners like Bitly that restrict parameter passing to costly Enterprise plans, SimpleURL handles Parameter Pass-Through automatically on every plan, including the Free tier. There are no toggles or manual configurations needed—it just works out of the box.

Path Injection (Dynamic Routing): Macros placed in the URL path, such as example.com/store/{store_id}/checkout. Passing ?store_id=42 injects 42 directly into the path: example.com/store/42/checkout.

Query Macros: Macros placed inside destination query strings, such as example.com?aff={aff_id}. Passing ?aff_id=john replaces the token with example.com?aff=john.

SimpleURL safely cleans up any unmatched placeholders by replacing them with empty strings. This ensures raw curly braces {...} never reach your destination server or trigger 404/500 errors.

Yes! SimpleURL respects standard URL structure. All forwarded parameters and resolved queries are placed before the anchor fragment (#section), ensuring your landing page scrolls to the intended anchor correctly.