Stories
Branded domains
Non-profits
How Literacy Bridge Made Donors Trust the "Give Now" Link Again
Phishing has made donors wary of unfamiliar links. See how a London charity moved appeals onto give.literacybridge.org and tracks giving by country and channel.
Tom Bradley · give.literacybridge.org
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Branded domains
Non-profits
Why Literacy Bridge Will Never Lose a Printed Link Again
Their 2024 annual report printed 5,000 copies with links on a third-party shortener domain. When that account changed, the links died. Here's how owning the domain fixes it.
Tom Bradley · give.literacybridge.org
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What non-profits use SimpleURL for
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Donation links supporters trust
Send appeals with links on your own domain, so supporters can see who the link belongs to.
Own your short links
Keep short links on a domain you control, so they keep pointing where you choose.